Va va voom
Just to complete a good week, on Friday we picked up a really cool brief (and something close to my heart). Graphics Planet have been asked to design the branding on a Ginetta sports car driven by rising star Adam Shepherd in the GT4 SuperCup series (attach pic).
The challenge here is to craft a design which creates a clear recognizable identity for the team but which also allows distinctive branding for a range of supporting sponsors, without it looking like brand minestrone. It’s a task that Formula 1 teams achieve brilliantly though they do engage some of the best creative brains around! Anyway we can’t wait to get away from the starting grid on this one.